Sarah Smith
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Meaghan Kehoe
meag.kehoe@gmail.com
Marketing professional highly experienced in social media with a strong passion for content strategy.


Education
MA in Digital Communication | DePaul University | Chicago, IL | Jan. 2016 - Dec. 2017
BA in Communication, Minor in Political Science | University of Connecticut | Storrs, CT | Sept. 2008 - May 2012


Marketing and Social Media Experience
Influencer Marketing Strategist | Wilson Sporting Goods | Chicago, IL | Current
●  Developing influencer tactics and creative social themes to market tennis products

●  Increasing brand awareness and social share of voice through various influencer marketing activations

Social Media Manager | Mirum Agency | Chicago, IL | June 2019 - March 2020
●  
Ran influencer marketing programs for numerous CPG brands at a multitude of retailers
●  Brainstormed new tactics to involve influencers in marketing initiatives 
●  Built strong relationships with influencers to help achieve innovative, premium campaign content

●  Measured campaign achievements and provided learnings to clients

Social Marketing Manager | TPN Retail | Chicago, IL | March 2018 - April 2019
●  
Implemented and adjusted social strategies for various CPG brands
●  Led the monthly social content creation process for 5 brands (brief, brainstorm, review, implement, analyze)
●  Organized influencer activations (paid and organic) to drive awareness and engagement
●  Utilized social listening software and researched the latest social trends
●  Regularly reported brand’s social performance to clients and provided optimizations


Social Media Intern | Ann & Robert H. Lurie Children’s Hospital | Chicago, IL | Summer 2017
●  Developed Twitter account for the Pediatric Surgery department to increase awareness and referrals
●  Interviewed staff and patients to write and publish blog articles for on the hospital website
●  Produced various marketing materials such as photos and flyers


Digital Talent Intern | LX MGMT | Chicago, IL | Winter & Spring 2017
●  Researched and coordinated brand deals and media opportunities for influencer clients
●  Created social media strategies for influencers to increase engagement and follower counts
●  Monitored client implementation of proposed strategy and assisted in the production of fresh content


PR/Event Intern | Clear Channel | Hartford, CT | Spring 2012
●  Prepared for and executed marketing events to promote various radio stations
●  Used social media to interact with listeners


Broadcast Journalism Intern | NBC News | London, UK | Spring 2011
●  Researched stories for use on programs, including political conflicts for Dateline and lifestyle pieces for the TODAY show
●  Interviewed general public and logged footage for coverage of the 2011 Royal Wedding


Operations and Administrative Experience
Summer Program Assistant | Northwestern University | Evanston, IL | April 2015 - June 2015
●  Scheduled domestic and international travel for University President and Senior staff
●  Created weekly agendas, updated calendars, and spreadsheets
●  Sent out all departmental communications and managed departmental meetings  


Legal Assistant | Law Office, Attorney Jardin | Norton, MA | January 2013 - September 2014
●  Communicated with criminal defense clients over the phone, via email, and in-person
●  Assisted in the handling of criminal and juvenile proceedings
●  Assisted in the preparation of complex legal pleadings and briefs that are filed with local courts
●  Assisted in maintaining complex files and filing system includes labeling and numbering files


Hospitality/Customer Service Experience
Server | Sports Corner | Chicago, IL | April 2016 - January 2016
● Accurately took and fulfilled orders on high-volume game days


Server | Lou Malnati’s Pizzeria | Chicago, IL | November 2014- November 2015
● Anticipated client needs in order to provide first-rate customer service
​

Technology
Microsoft Office, BrandWatch, Adobe CC, SocialBakers, Brand Trust Networks, Hootsuite, Crimson Hexagon




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  • Home
  • Resume
  • Graduate Work
  • Social Media