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Meaghan Kehoe meag.kehoe@gmail.com Marketing professional highly experienced in social media with a strong passion for content strategy. Education MA in Digital Communication | DePaul University | Chicago, IL | Jan. 2016 - Dec. 2017 BA in Communication, Minor in Political Science | University of Connecticut | Storrs, CT | Sept. 2008 - May 2012 Marketing and Social Media Experience Influencer Marketing Strategist | Wilson Sporting Goods | Chicago, IL | Current ● Developing influencer tactics and creative social themes to market tennis products ● Increasing brand awareness and social share of voice through various influencer marketing activations Social Media Manager | Mirum Agency | Chicago, IL | June 2019 - March 2020 ● Ran influencer marketing programs for numerous CPG brands at a multitude of retailers ● Brainstormed new tactics to involve influencers in marketing initiatives ● Built strong relationships with influencers to help achieve innovative, premium campaign content ● Measured campaign achievements and provided learnings to clients Social Marketing Manager | TPN Retail | Chicago, IL | March 2018 - April 2019 ● Implemented and adjusted social strategies for various CPG brands ● Led the monthly social content creation process for 5 brands (brief, brainstorm, review, implement, analyze) ● Organized influencer activations (paid and organic) to drive awareness and engagement ● Utilized social listening software and researched the latest social trends ● Regularly reported brand’s social performance to clients and provided optimizations Social Media Intern | Ann & Robert H. Lurie Children’s Hospital | Chicago, IL | Summer 2017 ● Developed Twitter account for the Pediatric Surgery department to increase awareness and referrals ● Interviewed staff and patients to write and publish blog articles for on the hospital website ● Produced various marketing materials such as photos and flyers Digital Talent Intern | LX MGMT | Chicago, IL | Winter & Spring 2017 ● Researched and coordinated brand deals and media opportunities for influencer clients ● Created social media strategies for influencers to increase engagement and follower counts ● Monitored client implementation of proposed strategy and assisted in the production of fresh content PR/Event Intern | Clear Channel | Hartford, CT | Spring 2012 ● Prepared for and executed marketing events to promote various radio stations ● Used social media to interact with listeners Broadcast Journalism Intern | NBC News | London, UK | Spring 2011 ● Researched stories for use on programs, including political conflicts for Dateline and lifestyle pieces for the TODAY show ● Interviewed general public and logged footage for coverage of the 2011 Royal Wedding Operations and Administrative Experience Summer Program Assistant | Northwestern University | Evanston, IL | April 2015 - June 2015 ● Scheduled domestic and international travel for University President and Senior staff ● Created weekly agendas, updated calendars, and spreadsheets ● Sent out all departmental communications and managed departmental meetings Legal Assistant | Law Office, Attorney Jardin | Norton, MA | January 2013 - September 2014 ● Communicated with criminal defense clients over the phone, via email, and in-person ● Assisted in the handling of criminal and juvenile proceedings ● Assisted in the preparation of complex legal pleadings and briefs that are filed with local courts ● Assisted in maintaining complex files and filing system includes labeling and numbering files Hospitality/Customer Service Experience Server | Sports Corner | Chicago, IL | April 2016 - January 2016 ● Accurately took and fulfilled orders on high-volume game days Server | Lou Malnati’s Pizzeria | Chicago, IL | November 2014- November 2015 ● Anticipated client needs in order to provide first-rate customer service Technology Microsoft Office, BrandWatch, Adobe CC, SocialBakers, Brand Trust Networks, Hootsuite, Crimson Hexagon |
