Sarah Smith
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Social Media.

​Instagram: cchitown
I moved to Chicago from Boston five years ago and continue to be in awe of all that there is to see and do here .  My graduate coursework required elements of photography and furthered my education and experience around visual storytelling. I created an Instagram account to document Chicago from my eyes and interact with some of the city's top digital storytellers.
*All cchitown photos taken by Meag Kehoe.


​Social Media: Takis
Agency Work: From March 2018 to May 2019, I led the social strategy and content creation process for the snack food brand, Takis.  Each month, I laid out a unique content calendar and briefed the creative team on the social framework to keep the Gen Z target interested and highly engaged.  All of the brand's social KPIs surpassed 2018 goals and industry benchmarks. 

Social Strategy: Living with Ashley
While interning at LX MGMT, I ​was given the task of creating a strategy for a social influencer in order to increase her engagement and show greater value to potential sponsors.  My research began at defining her target demographic (entrepreneurs & millennials) and researching her competition.  Once, all my research was complete I was able to pitch my recommendations (introduced content buckets like, useful or personal,  and built out a social calendar to follow) to the client. I also aided in photoshoots and presented potential brand sponsorship deals.  For example, the image below of the influencer demonstrates the more polished and clear aesthetic/lifestyle we wanted to portray and it was part of a sponsorship deal with a food brand with whom we also made an Instagram video with. ​
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​Twitter: @luriepedsurg
While interning at Lurie Children's Hospital, I further developed their 3-month old Twitter account.  I created a social calendar and adhered to it monthly to create a consistency in posting.  In addition to tweeting, I interviewed medical staff and wrote blog posts on the hospital website to increase parent knowledge and drive pediatric referrals.  To further the marketing/communication departments efforts, I created infographics (example below), designed flyers, and took photos.
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Influencer Marketing: Branded Social Campaigns 
Agency work: I scouted influencer talent to partner with on social marketing programs.  I worked with influencers from negotiating offers and deliverables, to sharing creative content briefs, reviewing copy/assets, and evaluating social performance. 
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