Instagram: cchitown
I moved to Chicago from Boston five years ago and continue to be in awe of all that there is to see and do here . My graduate coursework required elements of photography and furthered my education and experience around visual storytelling. I created an Instagram account to document Chicago from my eyes and interact with some of the city's excellent digital storytellers.
I moved to Chicago from Boston five years ago and continue to be in awe of all that there is to see and do here . My graduate coursework required elements of photography and furthered my education and experience around visual storytelling. I created an Instagram account to document Chicago from my eyes and interact with some of the city's excellent digital storytellers.
*All cchitown photos taken by Meag Kehoe.
Social Media: Takis
Agency Work: From March 2018 to May 2019, I led the social strategy and content creation process for the snack food brand, Takis. Each month, I laid out a unique content calendar/brief to fulfill various content bucket goals and keep the Gen Z target interested and highly engaged. All social KPIs surpassed 2018 goals and industry benchmarks.
Social Strategy: Living with Ashley
While interning at LX MGMT, I was given the task of creating a strategy for a social influencer in order to increase her followers, content engagement, and sponsorship opportunities. My research began at defining her target demographic (entrepreneurs & millennials). I then researched her competition and analyzed what their most engaged content was like. Once, all my research was complete I was able to pitch my recommendations (content needs to be useful or personal, show what sets you apart, and stick to a thematic social calendar) to the client. I also aided in photoshoots and presented potential brand sponsorship deals. For example, the image below of the influencer demonstrates the more polished and clear aesthetic/lifestyle we wanted to portray and it was part of a sponsorship deal with a food brand with whom we also made an Instagram video with.
While interning at LX MGMT, I was given the task of creating a strategy for a social influencer in order to increase her followers, content engagement, and sponsorship opportunities. My research began at defining her target demographic (entrepreneurs & millennials). I then researched her competition and analyzed what their most engaged content was like. Once, all my research was complete I was able to pitch my recommendations (content needs to be useful or personal, show what sets you apart, and stick to a thematic social calendar) to the client. I also aided in photoshoots and presented potential brand sponsorship deals. For example, the image below of the influencer demonstrates the more polished and clear aesthetic/lifestyle we wanted to portray and it was part of a sponsorship deal with a food brand with whom we also made an Instagram video with.
Twitter: @luriepedsurg
While interning at Lurie Children's Hospital, I further developed their 3-month old Twitter account. I created a social calendar and adhered to it monthly to create a consistency in Twitter posting. In addition to tweeting, I interviewed medical staff and wrote blog posts on the hospital website to increase parent knowledge and drive pediatrician referrals. To further the marketing/communication departments efforts, I created infographics (example below), designed flyers, and took photos.
While interning at Lurie Children's Hospital, I further developed their 3-month old Twitter account. I created a social calendar and adhered to it monthly to create a consistency in Twitter posting. In addition to tweeting, I interviewed medical staff and wrote blog posts on the hospital website to increase parent knowledge and drive pediatrician referrals. To further the marketing/communication departments efforts, I created infographics (example below), designed flyers, and took photos.
Influencer Marketing: Branded Social Campaigns
Agency work: I scouted influencer talent to partner on social marketing programs. I worked with influencers from negotiating offers and deliverables, to sharing creative content briefs, reviewing copy and assets, and evaluating social performance.
Agency work: I scouted influencer talent to partner on social marketing programs. I worked with influencers from negotiating offers and deliverables, to sharing creative content briefs, reviewing copy and assets, and evaluating social performance.
